Audience Intelligence: Millenials

With Millennials representing the biggest market opportunity the world has ever seen – treating them as a single entity can lead to missed opportunities and wasted ad spend.

Demonstrating the power of analytics generated through programmatic advertising, Turn broke through the expected noise of holiday trends. This content program proved to be exceptionally valuable to the sales team because it delivered a tangible example of how powerful data analytics can be for a marketer. The promise of better understanding audiences to deliver more meaningful and tailored customer experiences is real. 

 

CONTENT STRATEGY:

This research was captured in infographic form to generate press coverage. Highly visual and ungated content proved to be an effective strategy, as it has been a top performer of views and downloads from the website. The complimentary video was produced to provide context for the research and demonstrate the expertise within the Turn organization. It also serves as a great multimedia sales tool when meeting with prospects and customers.

While Millennials constitute a huge opportunity for marketers, treating them as one generic audience definition can lead to missed opportunity and wasted ad spend. Learn from Max Knight, VP of Marketing Science Services, Turn, now Amobee, how you can leverage similar cluster analysis for a greater understanding of your audience. Then, act on those insights by applying them your marketing strategy and media plan.