lead
Workday Marketplace
Driving the vision and long term roadmap of the Workday Marketplace. A digital destination serving three primary audiences:
Workday Customers and Prospects: to navigate their unique business needs, and maximize ROI on their Workday investment.
Workday Partners: as a programmatic vehicle to showcase their unique advtantage and help grow pipeline.
Workday Sales: a high-value lead source to accelerate Workday’s enterprise sales motions.
Collaborating with senior leaders across the enterprise and 3rd party SaaS vendor (Marketing, Customer Experience, Partners, Product & Technology, Corporate Development, Business Technology, Legal, etc) to consistently evolve the capabilities of the marketplace to drive business impact and influence Workday ACV.
Owner of the Marketplace messaging, budget, and GTM plan inclusive of: events, SEO/SEM, digital media, and social.
Global lead
Marketing Technology & Partnerships - Marketing
Spearheaded a program rebrand and the continued evolution of Twitter Marketing Partners with corresponding team rebrand to align partner value as an extension of Twitter Ads.
Built partner-led marketing programs to scale the adoption of the 50+ advertising partner solutions globally and increase advertiser investment.
Expanded the scope of the program in coordination with the Twitter Ads product roadmap.
Continuously navigated and surpassed business objectives with an emphasis on building scalable systems while maintaining exceptional cross-functional partnerships.
Sr. manager
Ads API Program - Marketing
Led partner marketing strategy and product marketing for the global Platform Solutions program and Twitter Ads API product offering.
Directed and executed Ads API product marketing, email marketing, events, communications, and marketing operations. Delivered successful market entrance strategy, such as launching into the China market — a first for Twitter.
Built on marketing foundations (from scratch) to invest in sales enablement and scalable programs that contribute to exceed quarterly revenue goals.
Developed & maintained strong relationships throughout Twitter’s matrix organization to influence and gain support to achieve our aggressive business objectives.
Director
Customer Marketing, DMP & Data Analytics
Developed and executed a customer marketing plan to raise awareness of the Turn DMP, and drive pipeline accounts fitting the target audience. Programs included: webinar, events, email marketing and targeted digital advertising.
Developed, implemented, and measured performance of a weekly thought leadership nurture email program to extend the Turn voice and industry points-of-view. Performance exceeded industry benchmarks by 92%.
Turn was acquired by Amobee, April 2017.
DIRECTOR
senior manager
Content Strategy
Led content strategy to deliver on thought leadership and demand generation goals through earned, owned, and paid media, tailored to brand marketer and agency audiences.
Maximized ROI of Turn owned events, sponsorships, and speaking opportunities by packaging and syndicate Turn product messaging and customer stories. Repackaging of event content scaled reach and engagement through digital channels.
Launched the “Smart Market” content series to educate prospects and customers along their customer journey, achieving thought leadership (press and social media) and lead generation (customer marketing) goals.
Scoped and led a cross-functional team to develop a website resource center (www.turn.com/resources) that would enable a site visitor to search, discover and engage within a robust library of tools.
manager
Solutions Marketing
Built out strategic customer stories to feature the impact of the Turn Marketing Platform delivers for global and national brands and agencies.
Developed product collateral to position differentiated solutions with the Turn Marketing platform.
Oversaw the social media strategy as a vehicle to extend the Turn voice in partnership with Communications, which lead to a follower base of 20K+ Twitter, 20k+ LinkedIn, 3.3k Facebook users.
director
Marketing
Developed GoldSpot Media’s marketing plan with minimal budget to deliver on brand awareness goals via public relations, digital and print advertising, search, event sponsorships, and speaking opportunities.
Created sales materials such as presentations, leave-behinds, for media and publisher sales. Directed the development of mobile ad unit demos within mobile web and in-app environments.
manager
Product Marketing
Developed, executed and maintained go‐to‐market plans for Yield Optimization, Real-Time Bidding, Data and Security (malvertising) products and services tailored to web publishers’ goal of maximizing online ad revenue.
Conducted competitive analysis for prioritization of strategic objectives and product launches.
Analyzed data from sales and customer lifecycle to influence the overarching company marketing strategy and planning.
Conceptualized, wrote and developed presentations, technical proposals, case studies and sales collateral for major brands such as CBS Interactive, ABC Television Group, BBC Worldwide, NBC Universal, Hallmark, and NFL.com.
manager
Sales Operations
Managed day-to-day operations of a growing team of 5 sales directors, 5 account managers, and 3 support team members across Los Angeles, San Francisco and New York.
Responsible for team performance, goals setting and tracking, territory management, operational efficiencies, training, and reporting to the executive team.
associate
Brand Manager
Liaison between product and marketing to manage naming, go-to-market planning, and internal allocation of devices for all viral marketing programs.
Established social media as a point of customer engagement in its infancy. Managed a team of marketing interns to be the voice of Helio and drive acquisition, community experience and brand loyalty.
Maintained the integrated marketing calendar for efficient strategic planning and execution. Managed department budget, purchase order process, and end of month reporting.
Awarded Employee of the Quarter for Q1 of 2006.
Helio was acquired by Virgin Mobile July, 2008.
For a more in-depth resume and references, please contact me.