What do you do when your program reflects 50+ partners with a variety of specialties and value propositions? You group, streamline and uplevel as many selection criteria as possible so that the end user can drill in with intent and make informed decisions. In a program narrative, and corresponding Sales Enablement Resource (HighSpot) I accomplished just that. A short slideshow view to tell the big story of partner capabilities in a way that tracked with how our Twitter’s Customer organization sold to advertisers, and collaborated with partners on the best way to feature their solution points of differentiation. (Samples available by request).

Deliverables include:

  • Full menu of partner capabilities: through a program narrative/slide deck.

  • Partner Solution One-sheets: overviews of how a solution worked, and how to activate within a Twitter media plan.

  • Creative catalog by advertiser vertical: slideshow view of creative capabilities only available through partners used to spark consideration of a brand’s unique implementation that would best support their business growth objectives.

  • Advertiser success stories: packaged in one-sheet format, and on business.twitter.com, for promotion on our dedicated program Twitter handle

  • Sales Trainings: on-demand partner education

And there are times when unique sales plays were critical to meet the moment; like in preparation for major live events.

This event-specific sales enablement resource tailored partner capabilities to a major revenue driving event.