PARTNER ENABLEMENT: #WHAT’SHAPPENING
This carefully curated partner enablement newsletter ran monthly for 2 years. It was designed to serve our audiences (partner sales and product job functions) in their day-to-day roles. For Twitter’s partnerships team it served to:
Keep Twitter top-of-mind in a competitive landscape
Provide insight on the evolution of Twitter's products: Twitter Ads API, Twitter Ads, and the Twitter Platform
Package & distribute sales materials to support client engagement & sell-through
Provide a 6-month look-back so sales materials are readily accessible, even for new employees
Learn what content partners value most by analyzing content engagement, via HighSpot (sales enablement platform) analytics
